Marketing Plan

Title Page a. the name of the product/ brand for which the mktg plan has been prepared b. the time period for which the plan is designed (e.g., 2011-2013) c. the persons and positions of those submitting the plan d. the date of submission of the plan 2. Executive Summary a. One- to three-page summary of the entire plan (include a brief introduction, the major aspects of the plan, and a budget statement) 3. Table of Contents 4. Introduction a. Highlights of the brand’s historical and recent opera